The scope male fashion influencers on Instagram has rapidly increased in the last 12 months, and with it, evolved Instagram influencers marketing into a creative hub and a first point of reference for the urban male fashion forecast. Brands often explore Instagram influencers marketing as a way of tapping into the growing advertorial economy of social media. Instagram has in recent years taken the lead as the most profitable platform for brands and the opportunities for Instagram influencers marketing are endless. There are only a few key metrics that brands look for when reaching out to instagram influencers, which include the number of followers they have and the level of interaction. Following is not always the driving factor if interaction is particularly high.
Jimmy Launay is based in London, UK and focuses his instagram content on life as a male model. He diversifies his looks based on the brands he is currently working with, but nods to urban fashion culture in his day-to-day wardrobe choices. Opting for casual denim where possible, Jimmy is often spotted with his signature sleeve tattoo on show in a classic basic tee- paired with a dishevelled stance and lots of layering.
Karl-Edwin Guerre is an extremely stylish urban fashion photographer based in New York, USA. Karl is bold is his fashion choices, and will often pair several prints and layers with a statement hat or accessory – alongside his camera of course. Karl wears tailoring as well as urban casual, and is effortless in his combinations of colour and texture. Karl frequently partners with urban fashion brands and is skilled in introducing them to his daily signature style.
Brian Chan currently works as a visual merchandiser and this is prevalent in his own outfit pairings. Favouring smart tailoring, Brian injects an urban twist into his looks with accessories and varied prints and textures. He often shakes up his wardrobe with a statement pair of sunglasses and is privy to a hat or two. Based in San Francisco, USA, Brian breaks up his style posts with glimpses into his city and lifestyle.
Jislain Duval has well established himself and his account, as a model based in Naples, Italy, Jislain is particularly successful in his Instagram influencer marketing activity. He often partners with brands, varying from accessories and urban menswear, to cars and lifestyle. Jimmy has a fun and cheeky approach to life, with a particularly stylish twist, which his audience aspire to.
Kevin Beltran is based in Miami, USA and posts a variety of fashion combinations from casual to smart tailoring. Kevin’s posts have helped shape Instagram influencers marketing strategy and is often a target for brands despite having the lowest following of all 5 fashion influencers listed based on his unique style and aspirational grooming standard. Kevin’s content pays tribute to all elements of what he considers style, from the detailing of a car to the accents of nature which contribute to the inspiration behind many urban trends.